Optimalisasi Promosi Pada UMKM Pentol Melalui Penerapan Digital Marketing dan Pengendalian Biaya Melalui Pencatatan
Abstract
Perkembangan teknologi digital memberikan peluang bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk meningkatkan promosi usaha dan pencatatan keuangan lebih efektif. Namun, masih banyak UMKM pentol yang belum memanfaatkan media digital secara optimal serta belum menerapkan pencatatan biaya usaha secara teratur. Kegiatan ini bertujuan untuk meningkatkan promosi UMKM pentol melalui penerapan digital marketing dan membantu pengendalian biaya melalui pencatatan sederhana. Metode pelaksanaan dilakukan melalui observasi, pelatihan, dan pendampingan kepada pelaku usaha. Kegiatan meliputi pemanfaatan media sosial sebagai sarana promosi serta pelatihan pencatatan pemasukan dan pengeluaran usaha. Hasil kegiatan menunjukkan bahwa pelaku UMKM mulai aktif memanfaatkan media sosial untuk promosi dan lebih tertib dalam melakukan pencatatan keuangan. Penerapan digital marketing dan pencatatan sederhana dinilai mampu membantu pengembangan usaha serta meningkatkan kualitas pengelolaan UMKM pentol di era digital.
Copyright (c) 2026 Deslyana Rumahorbo, Azfa Mutiara Pabulo (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Padma (Jurnal Pengabdian Kepada Masyarakat) accepts manuscripts that have not been published elsewhere and are not under consideration for publication by other print or electronic media. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (eg, post it to an institutional repository, in a journal or publish it in a book), with an acknowledgment of its initial publication in this journal.
License to Publish
The non-commercial use of the article will be governed by the Attribution-NonCommercial 4.0 International (CC BY-NC 4.0). The author hereby grants Padma (Jurnal Pengabdian Kepada Masyarakat) an exclusive publishing and distribution license in the manuscript include tables, illustrations or other material submitted for publication as part of the manuscript (the “Article”) in print, electronic and all other media (whether now known or later developed), in any form, in all languages, throughout the world, for the full term of copyright, and the right to license others to do the same, effective when the article is accepted for publication. This license includes the right to enforce the rights granted hereunder against third parties.
