Penerapan Teknologi Digital dan QR Code untuk Efisiensi Pelayanan di Outdoor Oasis Bali
Abstract
Lonjakan tren wisata alam di Bali meningkatkan permintaan sewa alat outdoor, namun UMKM Outdoor Oasis Bali menghadapi kendala operasional berupa pelayanan pelanggan yang kurang efisien. Kegiatan pengabdian ini bertujuan untuk mentransformasi sistem pelayanan melalui integrasi teknologi digital. Metode yang digunakan adalah pendekatan Design Thinking yang meliputi tahap empati, definisi, ideasi, prototipe, dan pengujian. Hasil kegiatan menunjukkan bahwa penerapan instruksi digital berbasis QR Code berhasil meningkatkan kemandirian pelanggan (misalnya, pelanggan mampu memasang tenda secara mandiri dengan panduan digital) dan mengurangi beban kerja staf secara signifikan (misalnya, penurunan frekuensi pertanyaan pelanggan hingga 30%). Transformasi digital ini berdampak positif pada efisiensi operasional (misalnya, waktu pelayanan yang lebih cepat) serta daya saing mitra di era digital.
Copyright (c) 2026 Ni Kadek Ayu Irmayanti, Ni Wayan Ramaniya Nareswari, Ni Putu Adela Viarani, Ni Kadek Ayu Diah Wulandari, I Gusti Ayu Putu Raina Dita Wardana, Ni Wayan Nanik Suaryani Taro Putri, Ni Luh Putu Ning Septyarini Putri Astawa (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Padma (Jurnal Pengabdian Kepada Masyarakat) accepts manuscripts that have not been published elsewhere and are not under consideration for publication by other print or electronic media. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (eg, post it to an institutional repository, in a journal or publish it in a book), with an acknowledgment of its initial publication in this journal.
License to Publish
The non-commercial use of the article will be governed by the Attribution-NonCommercial 4.0 International (CC BY-NC 4.0). The author hereby grants Padma (Jurnal Pengabdian Kepada Masyarakat) an exclusive publishing and distribution license in the manuscript include tables, illustrations or other material submitted for publication as part of the manuscript (the “Article”) in print, electronic and all other media (whether now known or later developed), in any form, in all languages, throughout the world, for the full term of copyright, and the right to license others to do the same, effective when the article is accepted for publication. This license includes the right to enforce the rights granted hereunder against third parties.
