Pendampingan Digitalisasi, Pengembangan Media Promosi, dan Branding UMKM di Batik Salingka Tabek
Abstract
Dalam ketatnya persaingan dalam bisnis lokal dimana setiap bisnis dituntut untuk bertahan dalam persaingan baik langsung maupun persaingan dalam bisnis digital. Kegiatan ini ditujukan untuk membantu umkm dalam memasarkan produk melalui platform digital agar dapat memperluas jangkauan pemasaran, memperkuat Branding produk dan memastikan kestabilan dan keberlanjutan usaha. Studi kasus pada Batik Salingka Tabek yang berlokasi di Koto Baru menunjukkan bagaimana kegiatan Pengabdian Kepada Masyarakat dalam menyelesaikan permasalahan digitalisasi, media promosi, dan Branding usaha melalui pendampingan pembuatan platform bisnis, pengembangan strategi baru dalam promosi dan strategi Branding usaha berhasil memberikan dampak posisif dalam pemberdayaan bisnis usaha batik di Batik Salingka Tabek. Ini menekankan pentingnya kolaborasi dan inovasi pelaku usaha dengan mahasiswa dengan menggunakan metode PAR (Partisipatif Aksi Penelitian) dalam mendukung kestabilan dan keberlanjutan usaha demi tercapainya pertumbuhan ekonomi yang berkelanjutan dalam bisnis lokal.
Copyright (c) 2025 Elvina Indriati, Nidia Anggreni Das , Hielda Indriani Putri, Aufali Firhamdi, Nur Aliffa Putri Mesra, Nur Aliffa Putri Mesra, Trisya Arsyabil, Figi Putri Ramadani, Mutiara, Regianta Audri Wulandari, Witra Maison (Author)
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