MSMEs, Operational Management, E Mewujudkan Efektifitas dan Efisiensi Tata Kelola di Usaha Mikro melalui Pelatihan Manajemen Operasional dan E-Business pada UMKM Hijab Syamil di Kecamatan Cicalengka Kabupaten Bandung
Abstract
This community service project aimed to improve the effectiveness and efficiency of business management at Hijab Syamil MSME through operational management and e-business training. A quantitative approach with pre-test and post-test design was employed to measure participants’ knowledge improvement. The training covered production SOP development, inventory management, digital financial recording, social media optimization, and e-commerce platform utilization. The results indicated a significant increase in operational management knowledge (70%), digital bookkeeping skills (77%), social media usage (70%), and e-commerce understanding (80%). The impact was evident in more organized production processes, a 60% increase in social media engagement, and the activation of online store sales. These findings demonstrate that operational management and e-business training can strengthen MSMEs’ competitiveness in the digital era and support business sustainability.
Copyright (c) 2025 Hasti Pramesti Kusnara, Sofia Dewi, Haekal Pirous, Siti Fauziah, Syifa Hanifa Salsabil (Author)
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