Transformasi Pengelolaan Pariwisata Desa Tambaknegara melalui Aplikasi WISME dan Penerapan Prinsip Saptapesona
Abstract
This community service program aims to improve the management capacity of Tambaknegara Tourism Village in Banyumas through the implementation of the WISME (Wisata Manajemen Elektronik) application and the strengthening of the Saptapesona principle. The main challenges include limited digital skills, insufficient online promotion, and inconsistent service quality based on Saptapesona values. The program was carried out using a participatory approach, involving training, mentoring, implementation, and evaluation stages. The results show improved digital literacy among tourism managers and the successful integration of Saptapesona values into tourism services. In addition, a Village Digital Creative Team was formed to promote tourism through social media and the WISME platform. This program demonstrates that the integration of digital technology and Saptapesona values can strengthen sustainable community-based tourism management
Copyright (c) 2025 Anugerah Bagus Wijaya, Zanuar Rifai, Rujianto Eko Saputro, Fiby Nur Afiana, Ranggi Praharaningtyas Aji, Primandani Arsi, Bunga Asriandhini, Rida Purnama Sari (Author)
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